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What GM was always good at, and what brought them to "power" so to speak was the idea of being everything to everyone. This was never a poor business strategy.
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I absolutely agree - though I believe GM has to attack market niches first and make sure their lineup fills the gaps rather than overlaps with itself before expanding every brand beyond the boundaries of common sense. I believe 3-4 models are enough for most brands, with the exceptions of catch-all brands such as Chevrolet, Opel and Holden.
Here are examples of things GM needs to rectify first:
1. With the launch of the new LaCrosse, GM will essentially offer 4 flavours, some better some worse, of the same midsize sedan car concept in North America. At the same time, you can't get a midsize wagon from GM.
2. Actually, in North America you can't get an actual wagon of any size from GM (compact MPVs such as the HHR or Vibe do not count)
3. GM is competing internally with itself in the compact executive market with the Saab 9-3 and the laughable Cadillac BLS, and will soon add to the fire with the all-new 9-3 and small Cadillac (that nobody asked for). At the same time, GM doesn't offer a large luxury Cadillac worth recommending.
4. Ever tried to get a coupe from Saab or Cadillac (that is finally to change)?
5. How many flavours of Theta can you get? THAT SAID, name one as off-road capable, or at least oriented, as the related Vitara...
6. GM's leisure activity vehicle (Opel Combo) is the oldest offering in the market and rather completely covered by cobwebs by now.
7. GM does not build a regular-size minivan anymore, but it builds four flavours of a large crossover.
8. Try to get a small GM sportscar that is not a roadster.
...and the list goes on