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PhishPhood · 09-20-2008, 04:30 PM

Crossover, CUV, wagon it doesn't really matter what the name of the category is, all that matters is that there is a 'net' in place to capture the BOF defectors.

The RAV is the entry-level unibody utility vehicle. It feels and rides like a Corolla in the base trim. It can have upscale amenities like leather, heated seats, JBL + BT but it's not upscale. 5 passengers or 7 passengers can

The Venza is directed to a specific demographic that has been used to nicer features in a 4Runner or Sequoia or Explorer or Tahoe but is now downsizing. Two rows and 5 passengers are the max for this demographic segment. It will feel and ride like an upscale Camry XLE.

The Highlander is replacing the 4Runner and Sequoia for those that want out of their BOF vehicles but don't want to give up utility. The Highlander rides and feels like an Avalon utility vehicle.

2 or 3 yrs from now if fuel is $6 / gallon there may be NO BOF SUVs built/sold. These customers have to be captured as they move away from that segment. When the Venza arrives and the 4c Highlander debuts in early 2009 there will be a unibody crossover available for every buying segment from $23000 to $48000.

09-20-2008, 04:30 PM	#15 (permalink)
PhishPhood 7.0 Liter LS7 V8 Join Date: Nov 2006 Location: Further on up the road.. Posts: 4,735	Re: Toyota Venza ? Crossover, CUV, wagon it doesn't really matter what the name of the category is, all that matters is that there is a 'net' in place to capture the BOF defectors. The RAV is the entry-level unibody utility vehicle. It feels and rides like a Corolla in the base trim. It can have upscale amenities like leather, heated seats, JBL + BT but it's not upscale. 5 passengers or 7 passengers can The Venza is directed to a specific demographic that has been used to nicer features in a 4Runner or Sequoia or Explorer or Tahoe but is now downsizing. Two rows and 5 passengers are the max for this demographic segment. It will feel and ride like an upscale Camry XLE. The Highlander is replacing the 4Runner and Sequoia for those that want out of their BOF vehicles but don't want to give up utility. The Highlander rides and feels like an Avalon utility vehicle. 2 or 3 yrs from now if fuel is $6 / gallon there may be NO BOF SUVs built/sold. These customers have to be captured as they move away from that segment. When the Venza arrives and the 4c Highlander debuts in early 2009 there will be a unibody crossover available for every buying segment from $23000 to $48000.