GM Inside News Forum - View Single Post - Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive

Dr. Show-Me · 09-07-2008, 09:34 AM

As a car enthusiast who does not dwell on what brands should be eliminated, and especially in light of the probable lawsuits from such closings, what would be wrong with having 3 groups - Cadillac, Chevrolet, and Pontiac, Buick, GMC and Saturn - and giving the other brands to each dealer that doesn't have them all? For example, if you're a Pontiac dealer, they give you a Buick, GMC and Saturn dealership as well. A Saturn dealer is given Pontiac, Buick and GMC if they don't already have one. That way, they'd each have product that they would sell, and order according to their marketing decisions. Then, if a brand was falling out of favor, the dealers would still have the others. More choices at more stores should help the consumer and help the dealer to sell more, while greatly reducing the likelihood of lawsuits. Chevy and Cadillac would be the other channels. It would seem to benefit all. What would be wrong with such an approach?

09-07-2008, 09:34 AM	#165 (permalink)
Dr. Show-Me 4.4 Liter Supercharged Northstar Join Date: Aug 2008 Posts: 2,931	Re: Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive As a car enthusiast who does not dwell on what brands should be eliminated, and especially in light of the probable lawsuits from such closings, what would be wrong with having 3 groups - Cadillac, Chevrolet, and Pontiac, Buick, GMC and Saturn - and giving the other brands to each dealer that doesn't have them all? For example, if you're a Pontiac dealer, they give you a Buick, GMC and Saturn dealership as well. A Saturn dealer is given Pontiac, Buick and GMC if they don't already have one. That way, they'd each have product that they would sell, and order according to their marketing decisions. Then, if a brand was falling out of favor, the dealers would still have the others. More choices at more stores should help the consumer and help the dealer to sell more, while greatly reducing the likelihood of lawsuits. Chevy and Cadillac would be the other channels. It would seem to benefit all. What would be wrong with such an approach?