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Old 09-06-2008, 11:12 PM   #159 (permalink)
nadepalma
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Re: Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive

Quote:
Originally Posted by RedVee8 View Post
IF GM was to kill Saturn, would they move Saab into the ex Saturn dealerships?
IF GM was to decide to increase the number of Saturn localities, could they not offer a Saturn franchise to Cadillac, Saab and Cadillac/Saab dealers rather than BPG dealers? Keep them in the 'nicer' end of town?
If GM move Saturn into BPG without any cuts, or at least immediate cuts, what would you choose between a G6, Aura & LaCrosse?
I think it is the models that need to be trimmed, rather than the brands per se.
That's an interesting idea as well - if Saturn is killed, could some of those locations carry the Saab brand?

Since GM seems hell bent on consolidating Saab with Caddy locations, it certainly is possilbe that we could see those two brands take over many of the Saturn locations.

Yes, if Saturn were consolidated with BPG, we definitely will have too much overlap - one brand would have to be killed...
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