Quote:
Originally Posted by Lichtronamo
Given that the CTS is already the size of a 5-Series, E-Class or A6, I think they could get away with putting the extended STS from China here as a replacement for both the STS and DTS (as the biggest issue with the current NA STS is that its too close in size to the CTS). Alpha, assuming the program doesn't get cut, then provides the 3-Series, C-Class, A4 competitor GM needs to align its product segments correctly. I would assume this could be accomplished relatively inexpensively.
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Yeah, I would think so, but who knows what GM is thinking.
The STS/DTS being turned into a new DTS on a stretched Sigma platform seems like a no brainer. You reuse what you have and reskin the product for relatively little investment. And why not? Since it seems that Zeta Premium is on hold, why not take advantage of what is already available so you have a competitive product out there?
And if they wanted to make even more money and better serve BPG outlets, they could offere a cheaper version that could be marketed as the Lucerne's replacement. This would almost assure that the program is profitable and their investment can be spread out over two divisions.
But again - making common sense decisions like this may not appeal to GM for some God-awful reasons
