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Re: Best Selling Car in August - Chevrolet Silverado
Funny that LaNeve would say such a thing and then also be a proponent of cutting back investment on the vehicle program.
There will always be a need for such vehicles in the market. GM should endeavor to develop a regular cadence to redesigning and re-engineering this platform. If the market shrinks, let the contraction in sales come out of Nissan's and Toyota's sales. It may mean that GM trims the number of FS trucks it offers (starting with the Escalade EXT?), but GM's offerings should always be fresh and appealing, especially in light of its present commanding position in this particular market. Commit to a broadly competent line-up for once, GM, and you will be rewarded with a river of black ink. Is that so hard to figure out?
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