Quote:
Originally Posted by nsap
The cost structure would be setup for luxury vehicles (so that the platform is capable with other luxury marques); meaning that the ROI (return on investment) would be formulated on a higher MSRP than an Alpha Pontiac could ever sell for. So no, financially GM would be better off not building an Alpha Pontiac.
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Quote:
Originally Posted by ChevyRules
Then why did GM have to develop Zeta if they had Sigma? Because Sigma is too expensive! With Cadillac having development over it now, it will most likely use expensive materials and would be impossible to sell an Alpha Pontiac at $24-$26K and make a decent profit.
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what platform is the cruze going to be on? that could work, probably the same price range, no?