Quote:
Originally Posted by chakis24
why does that mean it cant happen? because its a cadillac it cant be a pontiac? that makes no sense. why cant it just be, here's the caddy version, and over here we're going to build the pontiac version. theres no increase in r&d cost right? it still makes gm money selling both.
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The cost structure would be setup for luxury vehicles (so that the platform is capable with other luxury marques); meaning that the ROI (return on investment) would be formulated on a higher MSRP than an Alpha Pontiac could ever sell for. So no, financially GM would be better off not building an Alpha Pontiac.