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Old 09-01-2008, 06:54 PM   #38 (permalink)
sigma
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Re: Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive

This post is absolutely enlightening, even if I disagree with your end conclusions. For instance, how much could GM save by actually making Saturn Opel's NA division? Why is there this insistence from various factions at RenCen to "North Americanize" everything from Opel? Why isn't the new Insignia here now? Furthermore, combining Saturn and SAAB into a single distribution channel would provide SAAB, finally, with the distribution network it needs to remain viable while reducing the costs of maintaining two separate sales channels. See VW/Audi for a comparable situation. This is further combined by the fact there is very little cross shopping between VW or other near premium brands and GM's core domestic brands (Buick, Chevrolet, Pontiac).

I'll post more thoughts later when I have some more time.
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