GM Inside News Forum - View Single Post - Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive

Bravada · 09-01-2008, 05:51 PM

Marc is right about the brand being 100% everything and about GM being "the brand" in North America. I'd argue, though, the brand's strength is in their product. How can you build a strong brand around a selection of mediocre, indistinct cars that are actually to be had from any other GM division (speaking of 1980s GM here). GM has moved on, but they are gradually improving, rather than completely change the mindset and the losing game they've been playing for so long.

GM should've made the "GM Saturn" dealership standard and simply convert the salvageable ones, helping to fund the turnaround financially, or weed out the rest cutting down margins.

09-01-2008, 05:51 PM	#29 (permalink)
Bravada GMI Europe Correspondent Join Date: Nov 2004 Location: Warsaw, Poland Posts: 13,838	Re: Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive Marc is right about the brand being 100% everything and about GM being "the brand" in North America. I'd argue, though, the brand's strength is in their product. How can you build a strong brand around a selection of mediocre, indistinct cars that are actually to be had from any other GM division (speaking of 1980s GM here). GM has moved on, but they are gradually improving, rather than completely change the mindset and the losing game they've been playing for so long. GM should've made the "GM Saturn" dealership standard and simply convert the salvageable ones, helping to fund the turnaround financially, or weed out the rest cutting down margins.