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Re: Rumblings & Rants: Saving money, Cutting brands, and what GM SHOULD do to survive
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Originally Posted by Xenon
Again that's another factor that GM needs to consider. Either way when GM decides to close a brand, some sales will be lost permanently, but what's better, poor product and all the brands intact, or good product, but losing a few brands in the process? Like I said earlier, this isn't exactly a 'no-brainer' decision.
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Good product while loosing a few brands should definitely be the way to go.......starting from scratch will look hard and inevitably it will be so for some time, but if the product is very good to start and only gets better, brand loyalty can be rebuilt (and become stronger?) and perceptions can truly be transformed.
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When you turn your car on....does it return the favor?
Past Rides:
'90 Lincoln Mark VII
'93 Ford Taurus GL
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