I understand it perfectly. You surely meant to say that people switching to Toyota is a perfect example of the opposite of loyalty. I was addressing your point: "The majority of buyers have switched to Toyota to give them a try... Toyota has some but still not comparable to GM, Ford or Chrysler." I'm saying that Toyota has plenty of brand loyalty plus plenty of new customers (switching away from the bog 3) with a good chance of becoming loyal.
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Originally Posted by fp115
You don't seem to understand brand loyalty... people switching to Toyota from another brand is a perfect example of it. Brand loyalty is when people return to buy the product over and over again.
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