Trust me, there's no lack of Toyota brand loyalty in the US and especially the extreme coast states. People switching to Toyota to give them a try are switching away from the Big 3.
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Originally Posted by fp115
Toyota still hasn't been able to build up a huge amount of brand loyalty. The majority of buyers have switched to Toyota to give them a try. The import brand that does have the best brand loyalty is Honda. Don't get me wrong Toyota has some but still not comparable to GM, Ford or Chrysler. What the public wants is something new, regardless of the brand. The Prius was bought at first as a status symbol (and in some cases still is), but now its the popular thing to do.
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