WILL GM EVER LEARN? RE-BADGING THE VOLT TO ALL DIVISIONS!
This is exactly what GM
doesn't need to do. When they had Oldsmobile, it was the testing ground for Cadillac technology. After the technology was proven it was later introduced into a premium car (Toronado, then Eldorado). The Volt or whatever name GM decides on should be introduced as a Buick (as earlier stated by wescoent) then as popularity increases and market conditions allow, a more full featured Hybrid can be released to Cadillac as a premium Alpha. This car would be smaller than a CTS, but would sell for around the same dollar amount, with Hybrid technology and state of the art, light body construction, i.e.
a new kind of Cadillac, not just a small car!
The thought about a small Cadillac just for being small, makes me cringe, I don't see it as a good marketing choice. Read articles: Cadillac is thought of World Wide as a large, grand car, build something else, you have a "White Elephant." Something that must be
given away, and will not sell. Don't fool yourselves, many people in this forum are for it, but these same people have said time and time again, "
they won't buy Cadillac." They hate the dealerships, the service records, and the offerings. These are the types that expect "
perfection" in an imperfect world, and just have a lot of time on their hands to
talk about things, there will be no pay days with them, only banter!
In closing, I don't think the Volt should be sold by
Chevrolet, or Cadillac now. It's would be better offered through Buick, and after refinement, maybe after greater exposure, a more advanced offering someday can be offered by Cadillac.
