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Re: Tight Budgets slow Saturn Refreshning
Killing Saturn is not the answer. It's not as if Saturn is a so-called "damaged brand". They haven't been around long enough for that. Saturn's shortcoming is lack of market awareness.
Plus, killing off Saturn will have no effect on the income of GM. Just like the demise of Olds, Saturn buyers will NOT migrate to other GM brands en masse. It has been quoted numerous times that Saturn buyers in overwhelming numbers (60-75%) would not even CONSIDER buying a GM vehicle outside of Saturn.
So we have this paradox: The best selling car world wide can't manage 1000 sales a month in the USA, the car-buying country where there are more cars than children in each household. What's the problem? MARKETING. Hyundai solved their horrible brand image by marketing and a semi-useless but nice sounding non-transferrable warranty.
Outlook can stay or go, but if it goes Saturn should have some kind of 7-8 passenger vehicle (a competitive one, not another RELAY).
SKY is a nearly useless attractor of attention if we don't have another sporty vehicle to turn people to. It needs to either have all the shortcomings addressed seriously or dropped.
ASTRA is a great car that needs what is missing from the USA lineup: CHOICES. One of the reasons this car is so successful abroad is it has so many choices. Here, you get one engine, 2 transmissions, 2 similar styles. There, you get sedan, wagon, 3-door hatch, 5-door hatch, convertible, diesel engines, turbo gas engines, fancy panoramic glass roofs. We get jack sh_t.
AURA which won so many accolades as a show car is languishing on the lots, looking stale as little brother Malibu gets all the attention. It's a great car but the new Insignia hatch would be much more practical even though it looks like a notch-back sedan.
Time after time we get 75%, 80% of what we need to succeed. We need 100% support of GM, no matter the cost.
A sub-compact with a "40" on the MPG sticker would go a long way towards bringing in gas mileage slaves as well.
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Currently in the driveway:
2005 GMC Canyon Z85 Crewcab
2002 Saturn SL2
2000 Saturn SL2
1969 Chevrolet Camaro 350
1968 Firebird 400 Coupe
Non-GM
2004 BMW Z4 3.0i
2002 BMW 325Ci convertible
Gone but not forgotten:
2005 Pontiac GTO Supercharged 487RWHP/490RWTQ
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