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Old 08-26-2008, 10:51 AM   #7 (permalink)
Lichtronamo
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Join Date: Jan 2003
Location: Twin Cities, MN
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Re: Tight Budgets slow Saturn Refreshning

GMI suggested that Saturn could be inserted into BPG.

The idea of substituting Saturn into the BPG stores (and killing Pontiac) make some sense. It reduces the number of competing brands/products GM has (and reduces development costs which is a MAJOR issue for GM right now), provides the existing Pontiac dealers with almost equal retail volume, provides GM with more Saturn stores and avoids the need to close down existing Saturn stores that are almost all freestanding (and thus cost prohibitive).

Maybe this is the "official" news NSAP is promising later this week?
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