GM has an impressive medium duty truck line. I don't know if it's making money or not, but they do seem to sell very well.
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This is certainly news from a stategic perspective and may presents an opportunity for GM to eliminate an existing retail brand.
Many on GMI have said that GM has WAY too many brands and that some may need to be cut. GMC, in particular, is a bit of a redundant retail brand.
Keeping their medium duty truck operations in house, GM could almost kill two birds with one stone. GM could possibly stop selling GMC as a true retail, mass-market product - and simply use GMC as a professional, commerical grade operation.
That means, GM could stop selling Chevy variants of the Kodiak, etc - and merely rebadge all their bigger stuff as GMCs. It would also mean GMC would no longer sell rebadged stuff for the masses and focus only on the industrial market.
This would allow GM to "cut an extra division" without cutting it altogether and retaining the GMC name for what it claims to alredy be - "Professional Grade"
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Why kill GMC? It sells.
Cut slow selling models....don't cut brands that are powerless to perform on their own. Pontiac is only going to be as successful as GM wants it to be.