Quote:
Originally Posted by nadepalma
I say this presents an opportunity for GM to do some brand pairing.
Many on GMI have said that GM has WAY too many brands and that some may need to be cut. GMC, in particular, is a bit of a redundant retail brand.
Keeping their medium duty truck operations in house, GM could almost kill two birds with one stone. GM could possibly stop selling GMC as a true retail, mass-market product, and simply use GMC as a profession, commerical grade product.
That means, GM could stop selling Chevy variants of the Kodiak, etc - and merely rebadge all their bigger stuff as GMCs. It would also mean GMC would no longer sell rebadged stuff for the masses and focus only on the industrial market.
This would allow GM to "cut an extra division" without cutting it altogether and retaining the GMC name for what it claims to alredy be - "Professional Grade"
Just my two cents, but I think it makes sense.
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I hear what you're saying, but GMC is the least of GM's problem. They don't have any exclusive products, nor do they have any individual dealerships. It's really a cheap divison as far as overhead. Pontiac and Buick are the two divisions that actually require work on GM's part.