"Saving General Motors" will Premiere on August 6th on CNBC
Companies:General Motors Corp
All Times are in ET.
"Saving General Motors" will premiere on Wednesday, August 6th at 9PM and 1AM (pre-empting the 1AM airing of "The Big Idea with Donny Deutsch"). The documentary re-airs on Sunday, August 10th at 10PM.
General Motors is the quintessential American industrial icon, a symbol of U.S. manufacturing might for nearly a century, a Dow component and the country's largest car company. For decades, its divisions have produced many of the best known and most popular vehicles ever made, from the most pedestrian Chevrolets to the flashiest Buicks and Cadillacs, to today's ubiquitous SUV's and pickup trucks.
Today, GM – like American manufacturing itself – is relentlessly challenged by low-cost and high-quality foreign competition, burdened with bland products, and staggered by crushing labor and retiree costs. Market share over the past decades has plummeted; new GM products are attracting ever fewer buyers, and much of its present portfolio is based on gas-guzzling SUV's and trucks, a strategy that could prove disastrous as fuel prices continue to rise. Can GM turn itself around? Could GM actually fail? What would that look like? .........
http://www.cnbc.com/id/26031859/?__s...ext%7C&par=aol