Wrong --- Spectra is not an Aveo competitor -- it's more like the Suzuki Reno - AKA - Forenza / Lacetti, which is one class larger made by the same company, GM Daewoo.
Aveo competes with Rio. Jeez.....
The fact that the Aveo "only gets marginally better" fuel economy than the Spectra is a PROBLEM not a great selling point to scratch your head over.
Also, the Aveo is being refreshed this year (with improved fuel economy). That's the excuse given for big trucks sales drops before a redesign appears in big numbers on dealer lots, why would the same not apply to small cars?
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The real question is why some high-mileage cars are selling and others are moribund. Why is the Chevy Aveo (BusinessWeek.com, 12/27/06), which is roughly the size of the Kia Spectra (BusinessWeek.com, 8/7/07) and about the same price, not seeing increased sales, especially when it gets marginally superior fuel economy?
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