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Re: Crossovers Disappoint Detroit
I think GM and analysts alike underestimate the measure to which consumers are rejecting SUV's. Car buying has always been emotional. The same irrationality that once drove Americans to pass over perfectly functional sedans and wagons in favor of SUV's is now driving them to reject anything that looks remotely like a truck.
Small cars are "in" not because they are practical (which they are) or because they are economical (which they are). They're in because people think they're cool right now, and want to be seen in them.
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"The movement you need is on your shoulders" - Paul McCartney
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