Quote:
Originally Posted by SierraGS
Again, it is the product that needs updating - not the sales channel.
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I'm affraid sales channel has to be part of the equation. Have you even seen a BPG dealership? Most of them are very old and tired looking and often in the old part of a city. Most of them are probably the same showroom that's been there from the 60's or 70's without even a facelift.
When you walk inside they are dark and dreary and there might be one or two 2 salesmen working fleet and internet in some back cubicle and no-one has a clue about the product they sell and it results in a very depressing overall consumer experience. If this is how GM wants to portray their image then they should shut down the sales division at dealerships and turn them into service centers only. All sales could be online only.
When I bought my G8 I saw no need for a dealership to even exist. The only thing lacking was a "buy it now" link at the gminventory.com tagging site. The vehicle could have been delivered straight to the buyer from the distribution yard and totally bypass the dealer.