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Re: July Incentives: MINI = $24 per vehicle sold. Saab = $8,326, Cadillac = $7,933
My father cross-shopped Saab with MINI. He got a MINI clubman. The Saabs were hard to find in Houston, mostly used, and generally had very dull, lifeless interiors. The convertible 9-3 all around had less utility and flexibility than the smaller MINI clubman, too.
What is that $24 bucks? A key fob?
The BMW dealership alongside the MINI dealership my father shopped at was like a ghost town next to a bustling hub of activity. No one was shopping for Bimmers. No one.
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