GM Inside News Forum - View Single Post - July Incentives: MINI = $24 per vehicle sold. Saab = $8,326, Cadillac = $7,933

Bigbee60 · 08-04-2008, 05:38 PM

The product incentive may be just $24 per vehicle, but the cost per unit for captive costs on BMW's Balance Sheet is much higher. The Mini was expensive to bring to market and BMW doesn't make much per unit when those costs are amortized. They won't be fully free of the start-up cost amortization until the 2010 fiscal year.

08-04-2008, 05:38 PM	#9 (permalink)
Bigbee60 2.4 Liter ECOTEC Join Date: Mar 2008 Location: Auto Land Drives: 2008 Colorado Crew Cab Z71 RWD Posts: 94	Re: July Incentives: MINI = $24 per vehicle sold. Saab = $8,326, Cadillac = $7,933 The product incentive may be just $24 per vehicle, but the cost per unit for captive costs on BMW's Balance Sheet is much higher. The Mini was expensive to bring to market and BMW doesn't make much per unit when those costs are amortized. They won't be fully free of the start-up cost amortization until the 2010 fiscal year. __________________ Proud to own: 2008 Colorado CrewCab Z71 2WD 2008 Suzuki SX-4 Crossover AWD Touring 2005 Malibu Maxx LT2 2005 Malibu Sedan LT2 2003 Porsche Boxster S (sunny days and track events)