Quote:
Originally Posted by wescoent
If Buick wants to be taken seriously as a luxury brand, it cannot be in the same showroom as any product under $28,000. If I buy a Buick Invicta (such a great name), I don't want to be drinking stale coffee next to some punk with a G5, or some blue-collar nobody in a Sierra.
I want a customer service experience on par with what I can expect at a Lexus dealership. Polished marble floors, espresso machine, sales and service staff falling all over themselves to make you happy.
Does this make me a snotty elitist? It surely does, but people who are dropping coin on a luxury product want the WHOLE experience. If Buick seriously believes it can continue selling bench-seated tape-deck equipped Century-successor Lacrosse and Lucerne models and survive, then they are dead wrong.
This will eat the ES350's lunch all day long (ESPECIALLY with AWD), but nobody is going to want to trade in the Lexus customer service experience. Either BPG steps up, Buick gets divorced, or everyone loses.
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There won't be a G5 in a proper Pontiac lineup, it starts with the Solstice moves up to Firebird and Torana (Alpha), then GTO/Grand Prix (Sigma).
Buick starts with Skyhawk/Skylark (Delta), Regal Coupe (Ep SWB), Invicta (Ep LWB), Gran Sport (Zeta SWB) then Electra (Zeta LWB)
GMC Sierra buyers lean more to SLT trim levels than WT and Denali buyers are looking for an upscale buying experience and are familiar with the Lexus, BMW and MB experience as that is the car they drive.
Again, it is the product that needs updating - not the sales channel.