Quote:
Originally Posted by MonaroSS
GM decided the bulk of their sales would be SUV's and Trucks whereas Toyota decided the bulk of it's sales, and thus the vehicle lease residuals it was exposed to, would be more frugal cars that have not suffered devaluation due to $4 gas. So if you make a strategic decision and it pays off then you can rightly claim you made a good decision, but when you make a business forecast and decide badly, then it is your fault.
 |
GM didn't decide that the bulk of their sales would be trucks and SUVs, the market did. Toyota didn't decide where the bulk of their sales would be either. Toyota spent billions on a new truck, SUV and assembly plant to capitalize on that market and delayed the intro of a new Corolla during the same time, not to mention making little change to an important product.
Good thing their customers don't pay attention to their mistakes and keep buying whatever they have for small cars. The Cobalt now gets better mileage than the Corolla. The Malibu gets better mileage than the Camry. Who's not investing enough in new and improved products in the small and midsize segment?