Quote:
Originally Posted by mgescuro
WTF?? THe difference between a V8 Silverado and a 4-cyl Camry/Malibu is approximately 4 gallons every week??
You math has got to be off Mr. Marketing Dude.
In addition, this is a beancounter answer. There is nothing in there that shows the issue that customers have in their head that V8 = gas guzzling. There's no perception quotient in there.
And if that continues to be GM's answer, pointing at numbers and saying, "Nuuuh-uuhh," then there is no hope.
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Did you even pay attention to that paragraph, let alone the article? He pointed out later that with all of the economic uncertainty and with the price of oil going higher and higher, that fuel economy is top-of-mind. He also went on in the article to say that they have extensive plans to meet the consumer's needs with lots of hybrids and putting 4 cylinder engines in vehicles they wouldn't have dreamed about doing until now.
Also, he was absolutely correct to say that the consumer reaction isn't rational. You can get $10,000+ discount off a truck right now, but you'll have to pay sticker for that compact car, for one, and secondly, the savings in gasoline for the average person for a pickup vs a car is about $60/month. When people are doing this, or trading in their upside-down truck for a Cobalt, losing ten grand plus for a $60/week gain, it is irrational.