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Old 08-01-2008, 07:52 PM   #3 (permalink)
sigma
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Join Date: Sep 2005
Location: In the Galactica CIC
Drives: 2005 Chevy Malibu
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Re: GM Marketing Chief Discusses Challenges, Plan Going Forward

Quote:
Originally Posted by Ming View Post

With $4 gas, people are fleeing big vehicles for smaller ones. Do you think consumers are being rational?

[color="blue"]The reaction to $4 gas has been more severe than I would have thought. We ran some numbers the other day, and the difference between driving a Silverado pickup with a V-8 engine and a Malibu or Camry with a 4-cylinder comes out to about $17 per week in extra fuel. That's not that much. What has scared people, I think, is that prices have gone higher as we're also having layoffs and the economy is getting worse. And you've got oil analysts saying oil is going to get to $200 per barrel. So suddenly fuel economy is top of mind.

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I doubt it's only $17 a week. Furthermore, has someone at GM actually broken out their calculators and figured out that is about $900 extra A YEAR? That's almost my cell phone bill per year.

So why would someone pay an additional $15,000-$25,000 upfront, combined with an extra $900 a year in fuel for capabilities that they don't NEED?! Especially with the economy in the tank?

Would someone please go wake up GM?!
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