Quote:
Originally Posted by Ming
[b]
With $4 gas, people are fleeing big vehicles for smaller ones. Do you think consumers are being rational?
[color="blue"]The reaction to $4 gas has been more severe than I would have thought. We ran some numbers the other day, and the difference between driving a Silverado pickup with a V-8 engine and a Malibu or Camry with a 4-cylinder comes out to about $17 per week in extra fuel. That's not that much. What has scared people, I think, is that prices have gone higher as we're also having layoffs and the economy is getting worse. And you've got oil analysts saying oil is going to get to $200 per barrel. So suddenly fuel economy is top of mind.
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WTF?? THe difference between a V8 Silverado and a 4-cyl Camry/Malibu is approximately 4 gallons every week??
You math has got to be off Mr. Marketing Dude.
In addition, this is a beancounter answer. There is nothing in there that shows the issue that customers have in their head that V8 = gas guzzling. There's no perception quotient in there.
And if that continues to be GM's answer, pointing at numbers and saying, "Nuuuh-uuhh," then there is no hope.