[AMERICA 123]

Well, look at that - and look how bad the analysts missed it - again.

YEP. No + 4.5% - or - 3.3% - or even a - 7.3%.

NOPE. It's a -18.7% - on a dsr adjusted basis or, if you prefer, a - 11.9% on a non adjusted.

http://pressroom.toyota.com/Releases...T2008080117514

Toyota Reports July Sales
08/01/2008

August 1, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 197,424 vehicles, a decrease of 18.7

percent from last July, on a daily selling rate basis.



The Toyota Division < TOYOTA / SCION > posted July sales of 175,242 units, a decrease of 17.9 percent from last July.

The Lexus Division reported July sales of 22,182 units, a decrease of 24.6 percent from the year-ago month.


************

Toyota Division < TOYOTA & SCION 'BRANDS'. >

Toyota Division passenger cars

Toyota Division passenger cars recorded July sales of 114,880 units, down 5.4 percent from the same period last year.

Passenger-car sales were led by Camry and Camry Hybrid, which posted combined sales of 42,131 units.

Camry Hybrid reported July sales of 2,645 units. Corolla recorded sales of 34,438 units for the month, up seven percent over July 2007.

With limited availability, the Prius mid-size gas-electric hybrid posted July sales of 14,785 units.

Yaris reported July sales of 8,620 units.

"Having the industry’s most fuel-efficient lineup is of value to us so long as we have the right product mix in our showrooms," said TMS President Jim Lentz.

"That’s why we're accelerating production of 4-cylinder models and quickly responding to market conditions with repurposed U.S. plants and plans for a U.S.-built Prius."

*******

Toyota Division light trucks.


Toyota Division light trucks recorded July sales of 60,362 units, down 34.3 percent from July 2007.

Light truck sales were led by the Tundra full-size pickup with July sales of 13,413 units.

The Tacoma mid-size pickup reported sales of 11,662 units for the month.

Highlander and Highlander Hybrid posted combined sales of 6,763 units in July.

The Highlander Hybrid gas-electric mid-size SUV reported July sales of 1,371 units, up five percent over last July.

Sequoia posted sales of 2,823 units for the month, up 50.4 percent over the same period last year.

*******

Scion brand products.


Scion posted July sales of 11,906 units.

The xB urban utility vehicle led the way with July sales of 5,081 units.

The tC sports coupe posted July sales of 4,787 units.

The xD reported sales of 2,038 units for the month.

**********

Lexus Division


Lexus passenger cars


Lexus passenger cars reported July sales of 13,219 units, a decrease of 27.2 percent from July 2007.

Passenger-car sales were led by the ES entry luxury sedan with July sales of 5,563 units.

The IS entry luxury sport sedan reported combined sales of 4,750 units.

The LS flagship luxury sedan reported combined sales of 1,466 units.

The GS luxury sport sedan reported combined July sales of 1,297 units.

*******

Lexus Division light trucks

Lexus Division light trucks recorded July sales of 8,963 units, down 20.3 percent from the year-ago month.

Lexus sales were led by the RX luxury utility vehicle, which posted combined July sales of 7,101 units.

The RX 400h hybrid luxury utility vehicle reported July sales of 1,439 units.

The LX 570 reported sales of 843 units, an increase of 277.7 percent versus the same period last year.

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TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 165,522 units.

TMS posted July sales of 20,363 hybrid vehicles.

Toyota Division recorded sales of 18,801 hybrids for the month.

Lexus Division reported July sales of 1,562 hybrids.

**********


There were 26 selling days this month, as compared to 24 selling days last July