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Originally Posted by tom3
A successful company being realistic about coming sales. Rather than build huge numbers of vehicles that will sit on lots for half a year they build what they can sell. And 9.5 million sales is sure not a bad number.
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Here we have a perfect example of someone who is incapable of imagining that Toyota can do any wrong. The reality (for those of you interested) is that Toyota ALREADY HAS misjudged the market. If Toyota wanted to be realistic about coming sales and not produce a huge number of vehicles that would sit on lot, it would have done this a year ago. It's failure to see what has ALREADY COME shows that it made the same errors as everyone else.
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Automotive news
LOS ANGELES — Toyota and Scion vehicle inventories have risen to record levels because the company misjudged just how much the U.S. market would decline this year.
The number of units in dealership stock and en route have swelled to about 376,000. That's about 100,000 units more than were on the ground last summer, and up from about 348,000 a year ago.
The main problem: Toyota produced lots of pickups and SUVs, a gamble that has not paid off.
"We have an overabundance of trucks," said a dealer in the region of giant distributor Southeast Toyota.
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"February was the highest dealer stock in the history of our region in terms of gross units," said the Southeast Toyota dealer. "I don't think we have hit an objective since July or August."
A Southeast Toyota spokeswoman declined to comment.
In some regions, Toyota's "turndown" inventory — vehicles that no dealer wants to claim — has risen sharply. Those regional pools consist mostly of the Tundra full-sized pickup, Sienna minivan and Sequoia and 4Runner SUVs.
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Sounds an awful lot like GM back when it was #1, doesn't it?