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Re: GMI Exclusive: Saturn May Go To BPG, Why Aura ≠ Insignia
I like idea of SPG and CBS.
That way you have Euro,Asian and niche at each level.The branding wouldn't be much different from today right a bit more refined to the plans-markets of those brands.I'm really not sure why Gm didn't map this out before the re-do of Saturn b/c Saturn could have been the Asian branding but i guess with China being there number one market....
Of course with any move that Gm makes now will have to cut at least one model from a brand.If Saturn goes to BPG than Aura,outlook and sky,If Buick goes to Caddy-Saab than 9-3 & 9-5 sedans which need to be renewed/replaced with AWD hatches anyway.Buick could be near Lux FWD sedans-Cuv's,Saab Modern sporty AWD, Caddy RWD-SUV.Pontiac need to be low-mid (Scion-Mazda) Asian fighter at any cost anyway.Buick could fill in the missing Asian link (infinite/lexus) for the higher brands.
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Iraq War Vet 2003-2004
Wanted: (GM Euro )(Saturn or Saab) 3dr/5dr. hatchback,Bio-Diesel or gas: 1.6-2.0 turbo, computer assisted -AWD, Blue tooth interface,sport cloth seats:micro fiber trimmed in leather, projector lights, Led tails.
Waiting for 2010 Saab 9.1 or Saturn Astra/Corsa
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