View Single Post
Old 07-22-2008, 11:25 PM   #34 (permalink)
Motownr
3.8 Liter V6
 
Join Date: Jul 2005
Posts: 305
Re: GMI Exclusive: Saturn May Go To BPG, Why Aura ≠ Insignia

It's sad to see GM crippled by the combination of state franchise laws and a surplus of overlapping brands. Not to mention decades of simply horrible brand mismanagement.

BPGS? I can't imagine that a GM could afford the costs outside of chapter. Saturn dealers have a unique franchise agreement, and altering the terms of this contract would be costly...at a time when the parent is hemorrhaging cash.

How do they envision reconciling the fact that in most markets, there is one Saturn point and numerous BPG dealers? Do you let the Saturn point go to a single dealer...or add points to make sure that every BPG dealer has Saturn? How much would THAT cost?

The Cerberus gang has it easy compared to this mess.
Motownr is offline   Reply With Quote