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Re: GMI Exclusive: Saturn May Go To BPG, Aura ≠ Insignia
I wonder how much of Saturn's developmental budget in the Insignia is going to be written as sunk cost? Additionally, if Saturn joins BPG, they are going to have to either cut Pontiac or REALLY commit to an performance oriented Pontiac lineup. Either GM does this right, or Pontiac, Buick, and Saturn are going to cannibalize themselves to the point where GM will have no choice but to slash all three.
One final question, will Saturn get it's own individual staff at BPG in order to maintain it's unique sales method, or is No-Haggle pricing going the way of the DoDo?
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