[caddycruiser]

When the product has as much positive/cool image AND refinement/quality/style to back it up, this is what happens. It's not a soothing ride, but it's a fun little toss around and can be spec'd out--a HUGE help here--to your own personal tastes to the extreme.

The same car but from a domestic maker probably wouldn't do as overly well, as the BMW/Mini/foreign/Euro image also helps quite a big deal. It's just a cool car, basically.