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Old 07-22-2008, 11:01 AM   #11 (permalink)
wescoent
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Re: Mercury Death Cancelled

Quote:
Originally Posted by T-Type View Post
Not to be a smart aleck, but if they could do better interiors for the same price, why shouldn't Ford get them too?
They do... it's called the Limited trim on Fords.

The difference is, Mercury stocks more high-level trim models, and Ford stocks more lower-level trim models. So even though the models are identical, the average Mercury transaction price is higher.

There are MANY people who would not consider a Ford, but would have no problem in a similar priced Mercury.
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