Quote:
Originally Posted by T-Type
Not to be a smart aleck, but if they could do better interiors for the same price, why shouldn't Ford get them too?
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They do... it's called the Limited trim on Fords.
The difference is, Mercury stocks more high-level trim models, and Ford stocks more lower-level trim models. So even though the models are identical, the average Mercury transaction price is higher.
There are MANY people who would not consider a Ford, but would have no problem in a similar priced Mercury.