Quote:
Originally Posted by wescoent
Buick-Pontiac-GMC is a mistake. The channel should be Saturn-Pontiac-GMC, and then pair Buick with Cadillac.
This way, Saturn can be the shockingly fuel-efficient and upscale car, while Pontiac takes those same models, and sports them up. Then GMC covers anyone who wants a truck or crossover.
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I can see Saturn combined with BPG, but Buick and Cadillac are virtually competitors of each other - they both aim to be luxury brands. Chevy and Caddy go together while SBPG go together.
And I'm a supporter of platform sharing (aka rebadging). I think it brings more GM vehicles to market, gives the consumer more choices, and saves GM money. Like I always say, it not all about Chevrolet sales (or Saturn or GMC or Pontiac, etc), it's about GM sales.