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Old 07-21-2008, 01:13 PM   #8 (permalink)
Flyingbunnys
3.8 Liter V6
 
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Join Date: Oct 2005
Location: Fairfax VA
Drives: Chevy S-10 1985
Posts: 335
Re: Buick, Pontiac, GMC Channel Working

It's hard to say that GMC should "go away" when they have success, Plus GMC and Buick make a great match since both are suppose to be "fancy Chevys" I'm not sure if Pontiac fits but Pontiac is such a disaster it has to go somewhere.

I agree with this but I would like to make one addition.
Quote:
Well, from a dealership perspective, it seems to be going well, but this article doesn't even touch on some of the product integration issues.

There is STILL too much overlap in product. My understanding of PBG was that it was supposed to save GM money by, essentially, condensing 3 brands into one -- which should, hypothetically, greatly reduce overlap. That has happened to some extent, but not enough.

Pontiac should be limited to 3 cars. Solstice, Alpha G6, and Zeta G8 (coupe versions could be utilized as Firebirds and GTO's.

Buick should be limited to two cars and MAYBE the Enclave. A Midsize FWD near lux car and a large FWD near lux car is all that Buick NEEDs. The Enclave could be kept around bc of its success, but with GMC providing the Truck/SUV component of the trio, this creates a little overlap. But, one overlapping vehicle isn't bad, especially when it's as well done as the Enclave.

GMC should provide all of the Trucks and SUVs for the grouping.
The addition is Pontiac
Solstice, MazdaSpeed/Mazda 3 fighter, G6/Firebird, G8/GTO.
Buick needs a mid sized sedan and a full sized sedan.
GMC can continue as is.
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