Quote:
Originally Posted by Ming
Tell the dealers that they won't have a relatively inexpensive gas sipping compact for a small, young family of 2+1 kid, because I didn't see one in your list. Your lineup leaves BPG dealers particularly vulnerable in an environment of $4.00 gasoline. And the G6 -- well it needs some serious updating to remain competitive in the larger market.
Giving them only what you specified looks more like a BMW dealership's showroom (plus trucks), and I don't think most Americans are ready to pay top dollar for Pontiacs and Buicks. At least not yet.
That said I agree they should not rebadge as many Chevies as they do (and should limit how far downscale they go), which has been the modus operandi of BPG for too long.
Pontiac could have a version - a unique version - of the Astra when it goes into production here in the U.S. But it should be offered as a performance tuned car more like the Opel OPC Astra, not just the more ho-hum Saturn versions.
 |
You hit the nail on the head.
Buick-Pontiac-GMC is a mistake. The channel should be Saturn-Pontiac-GMC, and then pair Buick with Cadillac.
This way, Saturn can be the shockingly fuel-efficient and upscale car, while Pontiac takes those same models, and sports them up. Then GMC covers anyone who wants a truck or crossover.