By Derek Stark
WardsAuto.com, Jul 17, 2008 11:52 AM
General Motors Corp. says its strategy of grouping its Buick, Pontiac and GMC brands into one distribution channel, which began in 2002, is working.
The 1,600 dealers currently aligned with the B-P-G channel account for approximately 80% of the sales from the trio of GM nameplates.
“This is a great channel, with three strong differentiating brands and a strong dealer body,” says Susan Docherty, named GM’s North America vice president-BPG channel, three months ago. “The B-P-G channel has some good momentum, and we plan to build on that.”
Getting the dealers aligned into one channel has been one of GM’s top priorities for the last three or four years. “And we are continuing to work to align dealers along the B-P-G channel, because this makes good business sense,” she says.
“In recent weeks, there have been several articles commenting on the numerous potential auctions by GM in response to these difficult industry and economic conditions. Though the significant shift from trucks to cars and crossovers is a new reality, General Motors and Buick-Pontiac-GMC have performed well in several growing segments.”
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