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Old 07-21-2008, 07:50 AM   #1 (permalink)
Perian
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Join Date: Nov 2004
Location: New York
Drives: 2008 Saab 9-5 Sedan
Posts: 4,048
Chevy Cruze Pricing; "Likely will sticker for a few thousand more than the Cobalt"

Link: http://www.autonews.com/apps/pbcs.dl...807210349/1197

Interesting quote buried in this article...


If gasoline prices continue to rise, GM's leaders believe it can command higher prices for its cars.

"At historically $6 a gallon, now $9 or $10 a gallon in Europe, the European equivalent to a Ford Focus, Volkswagen Jetta or Chevrolet Cobalt carries an (average transaction price) of $35,000, $36,000, $37,000," says Bob Lutz, GM's vice chairman of product development.

Lutz says the way to re-enter the segment is with superior product. For example, GM's Cobalt replacement, the Cruze, likely will sticker for a few thousand dollars more than the current Cobalt.
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