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Old 07-18-2008, 03:16 PM   #485 (permalink)
Millefune
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Join Date: Jul 2008
Location: Vacaville, CA
Drives: 2006 GTO, 1997 SC2
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Re: UPDATE 6/21!: GM Cutting Another Division?

And that's the point. Saturn is a small branch that really isn't making that many sales. I drive a Saturn as my daily driver (My "good car" is a 2006 GTO. You know you're poor when your "good car" is a Pontiac!), I'm NOT saying it's a bad brand. I truly do wish that Saturn was selling like hotcakes, but it's not. GM really needs to cut back on things and similar items in order to save money and get all good again. I am a GM fan, and I want it to succeed.

Saturn's cars aren't all that unique (save the Astra), and pretty much cannibalize sales from other GM venues. And it costs money to rebadge and make different bodies for essentially the same car.

The Aura was a mistake. I believe the numbers show that it's not selling very well at all, especially here in Northern California, where I just don't see them on the road. GM should have saved the money spent on that car and put it towards making the Malibu even better than its already awesome self.

The Sky definately looks better than the Solstice, and I prefer it, but GM could have saved money by giving the Sky design to Pontiac instead (and added some stupid twin grill or just ditched the damn "signature") and having only one car to focus on and market.

The Outlook doesn't hold a candle to the Enclave. If instead of making the Outlook and Acadia, GM could have made the Enclave a lot better and not have those damn leakage issues I've been reading about on Edmunds.

I'll admit, Pontiac and Buick don't sell as well as Chevrolet, but at least their cars are either on a different field (Pontiac = Performance, Buick = Old Luxury), rather than how Saturn is another "bread and butter" type of car brand like Chevrolet (Corvette excluded from "bread and butter"). Saturn has nothing to offer that isn't already covered by other GM brands.

I like Saturn. It has great customer service, and its dealership demeanor is by far the best I've ever experienced. But from a money standpoint, I would rather cut Saturn than Pontiac. Please GM, make all your dealerships adopt the Saturn way of dealing with people! And maybe put it in with Pontiac and Buick after GMC bites the dust? PBS!
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