Quote:
Originally Posted by YupYupYup
This is a knee-jerk reaction by a bunch of journalist bozos who do not want Cadillac to succeed in Europe. Funny how they never provided this sort of "advice" when Cadillac had really bad product.
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You're seriously delusional if you think that Europeans are scared of Cadillac, because it's not even a blip on the radar. Just to put things into perspective, BMW sells around 75,000 cars per month in Europe while Caddy is at 250.
The problem is quite simple, there's simply no good reason to buy a a Cadillac. If you're an unproven brand with a spotty dealer network, no prestige and an uncertain future, you have to give buyers a VERY good reason to take the gamble and buy your product, especially if you're asking them to part with $50k or so. Caddy simply has no such arguments.
What Cadillac would need to succeed are world-beating products (not just one or two that can mostly hold their own), a model for younger buyers that are more likely to experiment, a massive investment into the dealer network, massive marketing and lots of patience. I have my doubts about GM's willingness and ability to invest that much in Cadillac Europe, but it's obvious that they aren't going anywhere with the current approach.