Quote:
Originally Posted by AMERICA 123
Since your numbers are so revealing of their FAIL,........ - perhaps your comments were meant in regards to Lexus - that would seem to make more sense.
Tell me, do you think TME will fire and move everyone around again - and if so, before the end of the year ?????
They did just recently move Mr. Toyoda ( no ms ) onto the board there - makes you wonder.
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I don't see a problem with Lexus' strategy in Europe.
1) Define the brand
2) Establish a prominent, independent dealership base to distinguish it from Toyota.
3) Increase sales to 65,000 by 2010.
4) Establish profitability.
Right now, they're on track on all 4, with less models.
The difference is the dedication to actually making an impact in Europe versus GM's "well... we'll see how it goes" routine.