Here is the second.
Biggest - Fullest - definition of European Market.
.............................P r e s s R e l e a s e
PROVISIONAL
May
January to May
NEW PASSENGER CAR REGISTRATIONS BY MANUFACTURER
TOTAL EUROPE (EU* + EFTA Countries)
.................................................. .MAY.........................../...........................JAN - MAY YTD.......................
........................%Share.......Units........ ..Units.....% Chg.........%Share........Units...........Units... .....% Chg
.......................'08....'07......'08........ .....'07..........08/07.......'08...'07.........'08..............'07... ........08/07
TOYOTA Group 4.9...5.8......65,793.......83,967......-21.6.........5.4...6.1......375,872......423,401.. ....-11.2
TOYOTA.......... 4.7...5.6......63,327.......80,693......-21.5.........5.2...5.8......362,087......405,487.. ....-10.7
LEXUS.............0.2...0.2........2,466........3, 274......-24.7.........0.2...0.3......
13,785.......
17,914......-23.0
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Keep in mind market share is highly overstated for Lexus.
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In light of both sets of numbers above - your post's numbers don't seem to make sense - oh wait, that's right, they stopped selling Lexuses in the last 3-4 months of '07 - so they could be good - sure shows how bad they're falling apart over there , doesn't..
Quote:
What the hell are you talking about?
In 2006, Lexus launched a dedicated dealership and service base in Europe, resulting in a 76% increase in sales. 2007 sales were flat because Lexus couldn't deliver key product to market in time.
In 2007, 13,000 Lexuses were sold in Russia alone -- a 30% jump over 2006.
In 2007, 4,500 Lexuses were sold in Germany.
Lexus strategy is correct. They are doing what they do best. Instead of mimicking what the Germans do, they stick to what they know and what has defined Lexus as a brand. THey're sticking to their guns.
Since 1990, Toyota's staregy in Europe was the "sell up" to the Lexus. but you had a Corolla parked next to the LS. Not exactly classy. In fact, it's exactly what GM does. AND IT DOESNT WORK!
So Toyota invested in an upgraded dealership experience, similar to the one it created in the US. Now they have 276 dealerships in Europe and Russia, and sell just enough Lexuses to make Lexus Europe PROFITABLE!!!
What GM does is **** around with Cadillac... and ****ing moans and groans about how Europe will be a tough market.... GM HASN'T DONE ANYTHING to rectify the situation!! They continue to bitch and moan and then whine some more when it doesn't go their way. And I'm sick of it.
GM is mismanaged, and their international strategy is a ****ing mess.
At least Toyota saw the problem with their strategy and opened up dedicated Lexus dealerships. GM still hasn't figured out that selling a Chevy or Opel next to a Cadillac DOESN'T WORK. Hell... they use the same strategy in the US. Guess what... IT DOESN'T WORK IN THE US EITHER!!!
Cadillac's goal is 5,000 annual sales in Europe. Lexus is 65,000. You want to put the sales differential on Lexus' larger product lineup? That doesn't work. Cadillac sells 6 models in Europe. Lexus only offers 5.
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Since your numbers are so revealing of their FAIL,........ - perhaps your comments were meant in regards to Lexus - that would seem to make more sense.
Tell me, do you think TME will fire and move everyone around again - and if so, before the end of the year ?????
They did just recently move Mr. Toyoda ( no ms ) onto the board there - makes you wonder.
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