[RCDonner]

This would be typically GM. If there is a problem go out of the way of it instead of analyzing it to solve it. If they would pull away Cadillac from Europe they will never ever become a global brand.
As I stated a thousand times at GMI. They failed because they don´t have an appropriate dealer network, no advertising and Prices are much too high. At a first view they seem to have a lower price than comparable Mercedes, BMW, Audi but the resale value is so low that overall they are even more expensive. Why should people buy a Cadillac in Europe ? It´s not so much more "fun to drive" or "must have" than the well known brands but they cost a lot more (incl. resal value). Everybody here (especially in Germany) wants to make a bargain deal. So if they know they can drive luxury for much less than they would buy (if they know Cadillac exists because the lack of advertising). With the low dollar rate I wonder that GM doesn´t push its american car sales in europe. Just image how much problems the Europeans have to sell cars in America with that dollar rate. But they sell and earn money with it. GM is so stupid not to use this opportunity as they should.