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Old 07-15-2008, 04:15 AM   #27 (permalink)
mbukukanyau
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Re: Lock & Load: CTS-V to go hunting in Europe after all

Quote:
Originally Posted by mgescuro View Post
Really? The CTS has 20-way power seats?



CTS slots well on most things. But it still doesn't quite match up to the 5-series -- especially on the higher end.
And we're still waiting for push button start, for crying out loud! There's no fathomable reason why we had to wait an extra 2 years for the damn thing, especially when it already is part of the Cadillac parts bin.

You have to understand, Cadillac is trying to establish/re-establish its name in Europe -- a marketplace that is fiercely nationalistic. In order for Cadillac to make a real impact, it not only has to be comparable to the Europeans, it's got to offer something the Europeans don't. Cadillac as a whole, just isn't there yet.

GM doesn't understand this market. They don't understand why Cadillac isn't doing well in Europe. But the answer is right in front of their face. Cadillac hasn't proven itself a competent vehicle. Nor does it offer the levels of attention to detail Europeans are accustomed to. Nor does it offer the technology, amenities, and luxury the Europeans are accustomed to. And Cadillac doesn't offer a true entry level... or a diesel... Or a competent, luxurious, standout dealership and service network. Cadillac's got problems.

BUT... the best way for Cadillac to make a solid impact in Europe... is the V-series. Power... performance... style... an a unique experience unlike anything European. Cadillac needs to play off its American-ness... but in doing so, prove that just because it's American, it isn't a hokey piece of ****.
Those seats MGe look old school
Then again, why is Lexus not doing well in Europe or Jaguar? Perhaps it is becouse you cannot get $20,000.00 Jaguars, Lexus or Cadillac, but can get Mercedes and BMW and Audi competing with the likes of Opel, and high end Chevy's?
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Last edited by mbukukanyau : 07-15-2008 at 04:28 AM.
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