Ford RWD ‘Rethink’
Terry Martin
15 July 2008
www.goauto.com.au
Ford global product chief says large rear-drive car future must now be reconsidered.
The Ford Motor Co’s global development program for large rear-wheel drive cars is now being reviewed in light of rising fuel costs and changing market trends.
Global product development chief Derrick Kuzak has told US industry journal Automotive News that he is reconsidering the program, which sources indicate was on track for the 2013 model year.
“We need to understand the role of those vehicles, given the change in the market mix,” Mr Kuzak said, but added that development work continued at full speed.
The role of Ford Australia in the future global RWD program is still to be confirmed.
Mr Kuzak met with Ford Australia president Bill Osborne in May to discuss the program, which Mr Osborne – prior to the visit – said would include the case for increased exports from Australia.
“We are going to have some very open discussions about all kinds of future products. Large cars will be on the agenda as well,” Mr Osborne told GoAuto at the time.
“I would say the purpose of the meeting would be to ensure we have the most robust strategy for Ford Australia going forward and I do believe that part of that strategy includes exports.”
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