Quote:
Originally Posted by lio45
Don't you think the Challenger has been generating enough positive buzz to be worth the slight "expense" anyway?
The halo car seems to work, otherwise it would have been abandoned by everyone long ago.
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The story seemed to say that Challenger wouldn't 'impact negatively' on profits - but it's just this kind of car where you should be making money hand over fist.
If you can't make money on a $30G car, you are definitely doing something wrong.