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Old 07-14-2008, 06:01 AM   #190 (permalink)
Jimmy Jive
3.0 Liter SIDI V6
 
Join Date: Nov 2005
Location: Toronto, Ontario, Canada
Posts: 538
Re: GMI Exclusive: 2010 Saturn Aura on "Hold"

I'm skeptical GM would wait 3 to 4 years to bring the Insignia to North America. Insignia and Malibu would be the perfect duo, (and would thoroughly illustrate GM's brand strategy of entry level [cheaper Chevy on EpI], the nimble mid-market Euro [Insignia], and the large car with all the luxuries [the eventually arriving Buick Invicta/Lacrosse]).

I could see GM pausing progress for 2 reasons;
- Demand for the Insignia is (projected) higher then what they initially thought, and it will take a lot longer to ramp up the extra production for Saturn.
- They're pondering the idea of replacing Saturn with Opel in North America. Why sell upscale European cars as Saturn's, when you can sell them as upscale European cars.

How ever,and why ever, I just hope this car gets here a.s.a.p.
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